AD

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2019

TYPE

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branding
simulation
sound design

TOBE



A brand concept suited to an aviation company established in aircraft maintenance, aerospace engineering, or the making of flight control systems. It was created with Japan’s history in mind.




This is a hand-made wordmark. I wanted it to communicate highest quality standards, speed, and the freedom of the sky coupled with European automotive flair. For that reasons, the stems and arms were modelled after the aerodynamic flairing of wings, while ample counters are to give off a spacious feeling. In combination with the high x-height, the B character utilizes negative space to create the impression of a vista.




The brand was inspired by the iconic Mitsubishi A6M Zero fighter plane used during wartime and its engine design. The motion poster contains a volumetric particle simulation shaded and force-directed to appear like a cloud maelstrom. Sound design consists of field recordings distorted and flanged to give an impression of breaking winds at high velocity, as well as the hum of sirens or other aircraft producing a doppler effect.




I used the specifications of the original engine and machine as copy for the poster, including the version history. For the additional typeface, the historic Brygada 1918 was chosen, remade for digital systems by Mateusz Machalski, Ania Wieluńska, Borys Kosmynka, and Przemysław Hoffer


©

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2019
Kenneth Itamah

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